Be the recognized global standard for coaching excellence.


Reinvent coaching and consulting to create greater value while increasing awareness globally.

  • Process designs that provide relevant, tailored advice aligned to client needs and culture
  • Team member selections and assignments that elevate standards and foster diversity
  • Quality systems that drive results and the continuous improvement of every team member

Business Overview

We know the reinvention of coaching and consulting is no small endeavor; however, with a comprehensive strategy and global, proficient team, we can achieve it. 
First, our processes are built and constantly re-aligned to deliver greater value by applying the latest methodologies and materials in ways that are meaningful to our clients. We work to both understand the opportunity and develop capability in your team to address it, resulting in sustainable solutions and self-replicating behavioral changes. 
In parallel, we partner with thought leaders to develop new ideas and new applications of proven methodology through programs, events, and books. We license and certify coaches and consultants all over the world, supported by regional leaders, to live and teach these ideas. This vast team is highly skilled, having met strict acceptance, development, and certification criteria; and diverse, with varied functional, industry, educational, and methodology backgrounds. 
Finally, we recognize that no matter how refined the process or how capable the team, there is always room to improve. Our second-coach model serves as a check to ensure the quality of deliverables to the client, as a feedback mechanism to identify potential process enhancements, and as an objective evaluation to aid the lead in identifying development opportunities. 
Excellence in each of these areas is imperative not only to the accomplishment of our mission, but also to embodying the same values we aspire to share with the world. 

Our Founders

George Trachilis / Co-Founder

Shingo Prize Recipients

Jeffrey Liker

Jeffrey K. Liker / Co-Founder

Our Process

Our mission succeeds through the differentiation of our process, the caliber of the people executing it, and the quality systems that guide them. The following is a generalized overview of that process, including its commonality across a range of services. 

This process is initiated only after appropriate commitments are made and client participation is demonstrated. Senior leaders must support the methodology being followed and the development focus being provided. Students must be ready to commit to self-development. Any activity not meeting these fundamental prerequisites will not contribute to our mission and actively undermines our philosophies; it will not be pursued.

For improvement to be meaningful, it must be sustainable. The understanding and capability to operate and build on affected systems and processes must reside within your team. The only way to effectively achieve this is through structured and effective Coaching.

Our coaching-centric model ultimately influences everything we do, from our pre-course assessments to our 2-coach quality and continuous improvement system. The same methodology and rationale applied to developing personnel in your organization is used by us internally to develop LLI consultants at all levels. It’s just common sense; why would we ask you to believe in a system that we didn’t use ourselves?